WORCESTER, Mass. — Holy Cross has signed a multi-year contract with adidas to continue serving as the exclusive apparel provider for Crusader Athletics. Additionally, the Holy Cross athletic department has signed a multi-year deal with the BSN SPORTS Collegiate Select Division to serve as a third-party vendor for all of the department's uniforms, apparel, equipment and accessories.
 
"We are thrilled to continue our relationship with adidas," said Kit Hughes, Vice President for Intercollegiate Athletics. "The global brand and quality of adidas provides our student-athletes with the opportunity to perform at their best, and we look forward to continuing to provide a strong foundation for our teams to pursue excellence moving forward.
 
"We're ready to help all Crusaders athletes, coaches, students and fans of Holy Cross easily access the best apparel, gear and equipment they need to get game day ready," said Bill Stote, Senior Vice President of Collegiate Select at BSN SPORTS. "We're thrilled to join this incredible fanbase and look forward to helping build and elevate the Holy Cross brand throughout this partnership."
 
"As we move forward, we are also thrilled to begin this new work with BSN SPORTS, which is an industry leader in uniform and apparel distribution," Hughes said. "We look forward to the strong customer service that BSN SPORTS will provide, while establishing a consistent presence on campus to assist our coaches and student-athletes in real time."
 
As a part of the agreement, Holy Cross will have access to a wide selection of adidas inventory backed by 24-hour turnaround shipping to ensure that Crusader student-athletes are always ready for the game, practice, or training session.
 
About BSN SPORTS
BSN SPORTS is a leading distributor and manufacturer of sporting goods apparel and equipment that serves more than 1,100 collegiate partners nationwide. With a focus on game-changing partnerships, one of the widest selections of private and leading brands, and a one-stop-shop model, BSN SPORTS has helped elevate team sports participation for more than 150,000 teams and organizations nationally at all levels of competition since 1972. For more information, visit BSNSPORTS.com.
 
About adidas
adidas is a global designer and developer of athletic and lifestyle footwear, apparel, and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster, and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.
 
About Holy Cross
The College of the Holy Cross, in Worcester, Mass., is among the nation's leading liberal arts institutions. A highly selective, four-year, exclusively undergraduate college of 3,200 students, Holy Cross is renowned for offering a rigorous, personalized education in the Jesuit, Catholic tradition. Since its founding in 1843, Holy Cross has made a positive impact in society by graduating students who distinguish themselves as thoughtful leaders in business, professional and civic life.

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