Holy Cross participates in a licensing program that oversees the use of our trademarks on a variety of items and that works to promote, enhance, and elevate the image of the College by authorizing the use of our name and logos on high quality, socially responsible and tasteful merchandise. As of February 1, 2019, this program will be administered in a partnership with Exemplar Associates.
Any person, organization or corporation wishing to manufacture a product bearing or containing any of the marks of the College, or to provide a service that will use the marks, must enter into a licensing agreement that authorizes such use. Examples of products include giveaways, apparel, uniforms, sports equipment, etc.
Only officially licensed, approved vendors (licensees) may produce items bearing the College's trademarks or name. Those wishing to become licensed should contact Exemplar Associates directly. Along with a completed application packet, vendors will be required to submit product samples, proof of insurance, and a nominal fee. All vendor questions regarding the application and approval process should be directed to Exemplar.
Once a vendor is licensed, they can access current, accurate Holy Cross logos and marks via Workspace, Exemplar's web-based license management system. Product designs must be submitted into Workspace for review and approval prior to being produced. Items bearing Holy Cross' trademarks without a license may be considered "counterfeit" and subject to all available legal remedies, including seizure of the items. Additionally, licensed vendors who fail to submit designs for pre-production approval and/or fail to submit sales reports may have their license revoked.
A list of Holy Cross licensees will be made available here.
Exemplar Associates contact:
Rick Merriam, Founder
rick@exemplarassociates.com
