WORCESTER, Mass. — Van Wagner, a leading sports marketing and media company, and Holy Cross Athletics have announced a new long-term partnership in which Van Wagner will exclusively represent the multimedia rights of Crusader Athletics.

Under the agreement, Van Wagner will oversee the development, sales, and activation of corporate partnerships and multimedia assets across Holy Cross Athletics, with a focus on driving sustainable revenue growth, enhancing the fan experience, and delivering meaningful value to corporate partners aligned with the College's mission and brand.

"After an extensive and competitive process, we are excited to partner with Van Wagner as our multimedia rights holder," said Holy Cross Vice President for Intercollegiate Athletics Kit Hughes. "Their reputation and track record are second to none, and Van Wagner's extensive expertise in revenue generation in the college athletics landscape will be instrumental in our continued growth as a department. We look forward to elevating the Crusader brand, deepening our connections with the Worcester community, and creating new revenue opportunities that will enhance our service and support for our incredible Crusader student-athletes. We are grateful that Van Wagner sees the momentum of our department and is invested in our vision for the future and pursuit of comprehensive excellence."

The partnership will leverage Van Wagner's expertise in collegiate athletics multimedia rights, sponsorship strategy, and integrated marketing solutions. Van Wagner brings experience within collegiate athletics, including representing the multimedia rights of fellow Patriot League institutions Loyola (Md.) and American, providing a strong foundation for strategic partnership development and asset management while maintaining flexibility within an evolving media and corporate partnership landscape.

"Holy Cross is one of the most respected institutions in college athletics, with a tradition of excellence that spans generations and a Patriot League pedigree built on doing things the right Way," said Mike Palisi, President of Van Wagner College. "Under Vice President for Intercollegiate Athletics Kit Hughes' leadership, the Crusaders have shown exactly the kind of vision and ambition we want to build around, and we're honored to partner with Holy Cross to deliver best-in-class solutions that grow revenue and deepen engagement with the fans, alumni, and corporate partners who care so deeply about this program."

For those interested in learning more about becoming a Holy Cross Athletics corporate partner, please fill out this interest form to connect with a member of our staff.

ABOUT HOLY CROSS
The College of the Holy Cross, in Worcester, Mass., is among the nation's leading liberal arts institutions. A highly selective, four-year, exclusively undergraduate college of 3,200 students, Holy Cross is renowned for offering a rigorous, personalized education in the Jesuit, Catholic tradition. Since its founding in 1843, Holy Cross has made a positive impact in society by graduating students who distinguish themselves as thoughtful leaders in business, professional and civic life. 

ABOUT VAN WAGNER
Van Wagner is a leading sports advertising and entertainment agency, with global expertise in live events, sponsorship sales, multimedia rights and aerial advertising. Van Wagner creates, advises and sells on behalf of world-class teams, leagues, brands and properties. An innovator in the sports and media business, Van Wagner is a global leader in high-impact broadcast visible signage throughout the NCAA, MLB, NBA, and international soccer, as well as collegiate multimedia rights and in-venue content production at the world's biggest sporting events. For more information, visit www.vanwagner.com.

FOLLOW THE CRUSADERS 
Be sure to follow all things Crusader Athletics on social media!
X - @goholycross
Instagram - @goholycross
Facebook - Holy Cross Athletics
YouTube - GoHolyCross