WORCESTER, Mass. — Holy Cross Athletics, in conjunction with WePlayed Sports, will soon begin offering individual video highlight clips of numerous student-athletes who compete or have competed for the Crusaders across various sports. These moments will be available on the department of athletics' official website, GoHolyCross.com.

WePlayed Sports is an intelligent short-form video solution for college athletics institutions. The WePlayed Sports platform is powered by proprietary technology that converts full-length game film into compelling short-form videos, ready for distribution. Not only can student-athletes, alumni, family and fans watch hundreds of short-form videos, but they can also personalize their viewing experience to focus on the student-athletes, season, game or play type that interests them most.

"We are thrilled to announce our partnership with WePlayed to offer our student-athletes, families and friends a best-in-class short-form video experience," said Holy Cross Associate Vice President for Intercollegiate Athletics Kit Hughes. "As our student-athletes continue to pursue excellence in competition, we are excited to expand opportunities to showcase their accomplishments and continue to aid them in telling their story, building their brand and establishing moments and memories that will last a lifetime. This partnership is perfectly aligned with our strategic priorities, and I am grateful to the team at WePlayed for their commitment to serving student-athletes throughout this process." 

This video experience will be available for the following teams: baseball, men's and women's basketball, field hockey, football, men's and women's ice hockey, men's and women's lacrosse, men's and women's soccer, softball and volleyball. Links to videos will be provided on each sport's home page on GoHolyCross.com, as well as on each student-athletes' bio page.

"We are thrilled to add Holy Cross to the rapidly expanding number of athletic departments using our automated content management and publishing platform to showcase their athletes and teams," said WePlayed Sports CEO Terry Denson. "We look forward to using our innovative video platform to create great moments from the outstanding performances by Crusader athletes and enable the athletes and teams to share and promote their achievements to increase fan engagement and sponsorships opportunities."

More about WePlayed Sports: WePlayed Sports' innovative video platform applies cutting-edge sports-based Machine Learning algorithms, Computer Vision identification and data science to create, manage, and monetize the high-value short-form digital media sports organizations and digital platforms need to capitalize on the next generation of sports engagement and revenue (Direct-to-Consumer, NFTs, Social Media Apps, NIL…).  Since its commercial launch in March 2021, WePlayed Sports has created over 600,000 short-form videos from live-game action for more than 36,000 athletes, 350 teams, 35 colleges and six conferences.  

More about Holy Cross Athletics: Holy Cross boasts 27 NCAA Division I teams as members of the Patriot League, Atlantic Hockey Association and the Women's Hockey East Association. Holy Cross' athletic teams are tied for first in the nation with an overall graduation rate of 99 percent, the second straight year in which the Crusaders have led the nation and the 15th consecutive year at 97 percent or higher. 

More about Holy Cross: The College of the Holy Cross, in Worcester, Massachusetts — the second-largest city in New England — is among the nation's leading liberal arts institutions. A highly selective, four-year, exclusively undergraduate college of 3,100 students, Holy Cross is renowned for offering a rigorous, personalized education in the Jesuit, Catholic tradition, and is one of only 85 colleges in America that meets 100% of students' demonstrated financial need. Holy Cross has made a positive impact in society since its founding in 1843 by graduating students who distinguish themselves as thoughtful leaders in business, professional and civic life.

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