Holy Cross To Take Part In Coaches vs. Cancer Suits & Sneakers Awareness Weekend

WORCESTER, Mass. – During the Jan. 31 game against Lehigh, members of the Holy Cross men’s basketball coaching staff will take part in Coaches vs. Cancer Suits and Sneakers awareness weekend, a collaborative initiative of the American Cancer Society and the National Association of Basketball Coaches (NABC). The Crusader coaching staff will wear sneakers instead of dress shoes with their suits during the game to demonstrate its support for the American Cancer Society and its vision of a world with less cancer and more birthdays.

Holy Cross fans are also encouraged to wear sneakers to the game to show their support. Donations will also be collected at the game to benefit the American Cancer Society. Those who cannot attend the game but would still like to make a donation can click here.

By lacing up sneakers with their suits, basketball coaches nationwide will spotlight the fact that while cancer remains a major health concern, everyone can take daily steps to reduce their risk of the disease. For those who do not smoke, weight control, exercise and a healthy diet are the best ways to improve health and reduce cancer risk. Obesity has been shown to increase the risk for many forms of cancer, including breast, prostate, and colon cancers and may account for 20 percent of cancer deaths in women and 14 percent in men.

However, according to a 2006 survey, only eight percent of people understand that excess weight is so strongly linked to cancer risk, while more than 80 percent know of the link between overweight and heart disease. Overweight and obesity are of particular concern in minority populations, with higher rates of both reported for Hispanic men and women and for African American women, than for non-Hispanic white adults.

“The personal involvement of these coaches in the Coaches vs. Cancer program creates an invaluable opportunity to reach so many people about how to reduce their risk of cancer, and, particularly, about the important roles that regular exercise and a healthy diet play,” said George W.P. Atkins, 2009-2010 national volunteer chair, American Cancer Society Board of Directors. “Coaches vs. Cancer continues to be an integral part of the Society’s commitment to save lives by helping people stay well, by helping them get well, by finding cures and by fighting back against the disease."

Thanks to the dedicated efforts of college and high school coaches and fans across the country, Coaches vs. Cancer participants have raised more than $55 million since 1993 to help the society fund groundbreaking cancer research, provide up-to-date cancer information and education, advocate for public health policies that benefit communities, and deliver services that improve the quality of life for patients and their families. Additional information is available at www.coachesvscancer.org.

The American Cancer Society combines an unyielding passion with nearly a century of experience to save lives and end suffering from cancer. As a global grassroots force of more than three million volunteers, it fights for every birthday threatened by every cancer in every community. The American Cancer Society save lives by helping people stay well by preventing cancer or detecting it early; by helping people get well by being there for them during and after a cancer diagnosis; by finding cures through investment in groundbreaking discovery; and by fighting back by rallying lawmakers to pass laws to defeat cancer and by rallying communities worldwide to join the fight. As the nation’s largest non-governmental investor in cancer research, contributing about $3.4 billion, the American Cancer Society turns what we know about cancer into what we do. As a result, more than 11 million people in America who have had cancer and countless more who have avoided it will be celebrating birthdays this year. To learn more about the American Cancer Society or to get help, call 1-800-227-2345 or visit www.cancer.org.