Purple Pride Challenge Once Again A Success

WORCESTER, Mass. – The Crusader Athletics Fund and Holy Cross Athletics are celebrating another big win with the Purple Pride Challenge. For the second year in a row, a group of alumni issued a Challenge whereby all gifts made to the Crusader Athletics Fund during the Winter Homecoming weekend (Feb. 14-16) would be matched, up to $300 per gift, and up to a total of $100,000.

And for a second year in a row, the Holy Cross community responded. The Challenge encouraged alumni, family and friends to come together to show pride in Holy Cross Athletics by supporting the teams that mean the most to them. The Challenge yielded $220,660 from 887 donors over the three-day weekend.

"The 2014 Purple Pride Challenge was a tremendous success. It will put much needed resources into our programs that will have a positive impact on our competitive success and our student-athletes' experiences. I would like to thank our matching gift donors along with all of our alumni, friends, student-athletes, coaches and staff that participated, " said Nathan Pine, Director of Athletics.

The Challenge engaged current students, coaches and administrators as well as alumni, parents, grandparents and friends. The Challenge secured 452 new donors to the Crusader Athletics Fund and re-engaged 59 donors who made a gift in the past but not last year. The Challenge also increased annual giving, with 148 of the 360 donors from FY13 increasing their gift for the Challenge.

"We love getting involved in the Purple Pride Challenge because getting to personally reach out during the phonathon to donors and alumni and let them know how much we appreciate their donations is really rewarding," said Sara Hennessey, a senior women's lacrosse co-captain. "Members of our team and many other student-athletes also made gifts to support CAF during the Purple Pride Challenge because we are committed to our programs, the Athletics Department and the College. This is just a small way to show our commitment to Holy Cross Athletics, as well as our gratitude for all those who support us through their donations."

"The money raised from the Purple Pride Challenge helps to provide the resources that enhance our experiences as athletes on the field and as students in the classroom," said Will Bowers, a junior on the men's soccer team. "The support from the alumni of our program, relatives of current and former players, and friends of the team builds a strong family around our program that I believe is unique to Holy Cross."

The Purple Pride Challenge was a big win for the Crusader Athletics Fund but it is not the only victory that counts. Holy Cross Athletics will continue to rely on the support of alumni, family and friends to reach the next level.

The Crusader Athletics Fund is an annual fundraising program geared exclusively toward the College’s 27 varsity programs. The money raised through this annual fund is entirely budget-enhancing and is used for vital varsity programming costs which include coaching, enhanced recruitment, equipment upgrades and team competition travel, among other things.