February 15, 2010

Holy Cross Partners With LRG For Licensing Of Athletic Merchandise

WORCESTER, Mass. - The College of the Holy Cross has entered into a licensing agreement with the Licensing Resource Group (LRG), athletic director Richard M. Regan, Jr. announced today.

Through its affliation with LRG, Holy Cross will now participate in a licensing program that oversees the use of its trademarks on a variety of items and that works to promote, enhance, and elevate the image of the College by authorizing the use of its name and logos on high quality, socially responsible and tasteful merchandise. This program is administered by Holy Cross and in partnership with LRG.

 Any person, organization or corporation wishing to manufacture a product bearing or containing any of the marks of the College, or to provide a service that will use the marks, must enter into a licensing agreement that authorizes such use. Examples of products include giveaways, apparel, uniforms, sports equipment, etc.

 Only officially licensed, approved vendors (licensees) may produce items bearing the College's trademarks or name. Those wishing to become licensed can obtain an application at www.lrgusa.com/apply.php.  Along with a completed application, vendors will be required to submit product samples, proof of insurance, and a nominal fee.  All vendor questions regarding the application and approval process should be directed to LRG.

 Once a vendor is licensed, they can access current, accurate Holy Cross logos and marks from Trademarx Online, LRG's web based artwork database. Product designs must be submitted into Trademarx Online for review and approval prior to being produced.  Items bearing Holy Cross' trademarks without a license may be considered "counterfeit" and subject to all available legal remedies, including seizure of the items.  Additionally, licensed vendors who fail to submit designs for pre-production approval may have their license revoked.

 A list of Holy Cross licensees is available by visiting http://www.lrgusa.com/, click "Resources", click "Licensed Vendors", locate Holy Cross, and click "view".

 Licensing Resource Group contact:

Rick Merriam
Regional Brand Manager
495 Hope Street, Suite 5
Bristol, RI 02809
Phone: (401) 396-5588
Fax: (401) 396-5589
E-Mail: rickm@lrgusa.com